Our Approach
Intuitive Design & Solid Engineering
1. Purposeful Research
We kick off every project by conducting research with a purpose. In this phase, we satiate our curiosity about what your competitors have done with their apps, we uncover what has worked and what hasn’t, and we look for gaps we can help you fill. Research before development is how we understand what customers have loved and where your app can fit in the web or mobile ecosystem.
Our goal during this step is to find your unique entry point into the market. We conclude our research by giving you a well-informed list of recommended app features we can build together, with emphasis on innovative functionality that will make your app different from the rest.
2. Mapping the User Experience & Creating
High Fidelity Wireframes
The best apps feel natural to use. That’s why we spend time carefully mapping out your app’s user experience and flow in detailed, annotated wireframes. We want to identify the key scenarios that will lead someone through your app so we can align app features and screens to these important customer journeys.
At the end of this phase, we will show you functional wireframes that will clearly illustrate the main ways in which someone will interact with your app. You’ll get to see how users will pass through funnels and features to complete various in-app actions.
3. User Interface Design
We never underestimate the power of remarkable design in building brand identity and eliciting engagement. People are captivated by stunning graphics, imagery, illustrations, colors, typography, and iconography because these visual elements make an app beautiful to behold and easy to use.
We will ensure your app’s look and feel instantly connects with users and symbolizes your business. We pride ourselves on designing apps that make a lasting impression.
4. Developing a Powerful App
Now, it’s time to build a powerful app! Step four is all about mobilizing our engineers to identify and leverage the right technologies so your app can come to fruition. As we’re working away on bringing your app idea to life, we’ll keep you updated on our progress and involved in the development process through regular meetings. You’ll know exactly what we’ve completed each week and what features we’re going to work on next.
5. Quality Assurance
Our projects don’t end when the product is ready. We put every app we build through rigorous quality testing. In this phase, we double-check our work to ensure it conforms to the mockups, performs up to par, and functions as designed. After all, we hold ourselves accountable to high standards. In fact, our quality control procedures have played a huge part in earning us industry awards!
6. The Big Launch
Finally, the most exciting and fulfilling part of this process is to see the apps we have built takeoff and launch. We celebrate each new release with our customers and work with them to ensure the big deployment goes off without a hitch. And once your app is live, we’ll show you how to promote it and get it in the spotlight too. From conceptualization to launch, we’ll be with you the whole way.
