Revamped BMW’s electric fleet dashboard to highlight cost-efficiency and government incentives.


For BMW’s electric vehicle fleet, Creative27 spearheaded a comprehensive redesign of the customer dashboard, targeting businesses. The revamped interface now effectively showcases the cost savings realized from switching to electric, as well as potential government rebates.

This overhaul extended to dashboard visuals, messaging systems, notifications, resource links, and account settings, offering users a cohesive and enlightening experience.

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User Interface Design

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BMW’s existing dashboard for their electric vehicle fleet lacked clear metrics and visualization, failing to effectively convey the financial benefits and government incentives to their business clients.


Creative27 overhauled the User Interface design across the dashboard, messages, notifications, resources, and account pages, enabling business clients to readily comprehend their cost-efficiency and government incentives.

User Experience Design: Responsive

Creative27 addressed BMW’s dashboard clarity issue with initial sketches, swiftly ideating solutions to better display financial and incentive information for business clients.

These concepts then transformed into wireframes, enhancing the dashboard’s functionality while aligning with BMW’s brand identity, significantly improving user experience.

User Interface Design

User Interface (UI) Design for BMW’s electric vehicle dashboard is the craft of visual dialogue between the platform and its business clients. The process launches with the creation of mood boards, serving as aesthetic guideposts to define the dashboard’s comprehensive visual style.

This crucial first step lays the groundwork for a cohesive design language that informs all subsequent visual elements.



Clean, simple fresh.

Bold, vibrant, exciting.

Sophisticate, dynamic, futuristic

User Interface Design

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Transforming bold visions into digital excellence, as reflected in testimonials from Samsung, Apple, T-Mobile, and more.

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