User Interface & User Experience Design

We developed the award-winning iPhone and iPad app for to increase access to high-quality nutrition and make clean eating easier (because, well, we all could use a little help in that department). Our iOS design for iHerb earned us world-class recognition and won the “Best International Business Mobile Website” distinction in 2013.

iPhone & iPad

Today, people are more cognizant of their health than their parents likely were. To support this positive trend, had amassed a big portfolio of top-rated health products, which they wanted to turn into an e-commerce store. Our team designed a sleek, interactive, and responsive mobile app for both iPhones and iPads. Our drawings, wireframes, user flows, and user interface designs focused on showing-off’s large inventory, and making the shopping process a smooth experience for the buyer.

Engaging Features

A key feature of this design was the notification panel (left). This feature intelligently alerts users when their orders are out of stock or, when hot deals arise.

Complete Mobile E-commerce

A great splash screen can be the difference between getting a new user to sign up or not. We created the welcome screens for to clearly and warmly outline the value of registering. We also developed the conversion screens, product screens, and checkout process.


It was a pleasure to work with Vasile at iHerb. He was very organized and always professional. He helped us with iPhone App and mobile website concept and mockup creation, his work was timely and efficient. I definitely recommend Vasile to any organization that needs a motivated and professional individual who is an expert in their field.

Ruta Drobenkaite
UX Architect / iHerb

Recent Awards

CES 2016 Innovation Award Winner
Featured on Entrepreneur Magazine
Corporate America Boardroom Elite Best Digital Agency
IF Communication Award
Best International Mobile Website Award
Best Mobile App Award: Silver
Appy Awards
Best Mobile App Award: Platinum
Awwwards Nominee
Best Business of Los Angeles Award in Web Design