Tap. Tap. Sip.

We led the product discovery, UX, and UI design for this inventive craft cocktail appliance’s iOS and Android apps. It was the winner of the 2016 CES Innovation Award in Las Vegas.

Somabar is a groundbreaking company that values performance and precision. They chose to partner with us to do something that has never been done before: create an automated bartending app.

To tackle this project, we first conducted research on the modern home kitchen and then pinpointed the many ways this app could live. Next, we built a feature list, sitemap, functionality flows and annotated UX scenarios.


Following our successful launch on Kickstarter with our Wi-Fi connected automated bartender called Somabar, we were tasked with turning our MVP app into a finalized app with a world class UI/UX. After an exhaustive analysis of many of the top design firms in California, we decided we had the perfect partner with Creative 27 and we were not let down. Vasile and team not only delivered what they were initially tasked with but went above and beyond with market research and comparative market analysis, all the while maintaining a high level of enthusiasm for our project that made us feel like we had a true partner and guide throughout development. We now have the confidence that once our app is released our customer base will be as enthusiastic about making cocktails with a smart appliance as Creative 27 has been. Thank you Vasile.

Dylan Purcell Lowe
CEO & Co-Founder / Somabar

Recent Awards

CES 2016 Innovation Award Winner
Featured on Entrepreneur Magazine
Corporate America Boardroom Elite Best Digital Agency
IF Communication Award
Best International Mobile Website Award
Best Mobile App Award: Silver
Appy Awards
Best Mobile App Award: Platinum
Awwwards Nominee
Best Business of Los Angeles Award in Web Design