MESSAGING AND POSITIONING
Driving digital. Fast.
Building credibility and loyalty with your target audience…
Failing to execute a solid messaging and branding strategy, leaves your brand open to confusion and users unsure of who you are and what you’re offering them.
Strong messaging and positioning are the critical step one when it comes to building your brand and building credibility and loyalty with your target audience. Right or wrong, a brands’ message speaks louder than the product and service. The way you position yourself is how your audience is going to see you.
You want this done right. Failing to execute a solid messaging and branding strategy, leaves your brand open to confusion and users unsure of who you are and what you’re offering them. Messaging and positioning designed with the backing of market insights ensure that your message attracts the right attention.
It takes an experienced copywriter to understand your audience’s persona to highlight differentials and create a message that sparks emotion and conveys your brand’s value in a clear, simple and persuasive way. Creative27 provides your audience with engaging, relevant and tailored content that is guaranteed to pique interest, inspire thought and prompt them to take action.
Using a collaborative process considering your needs and wants, as well as the needs and wants of your audience, Creative27 will help you to define your brand’s messaging and a concrete strategy around how it will be positioned to garner the optimal desired results.
A powerful messaging statement with a distinctive and unique voice conveys confidence. It tells the market that you mean business, and it shows the market and your competitors that you know who you are and what you stand for. Effective messaging and positioning communicates a powerful statement.
Creative27 has more than 12 years working in the online creative industry. We take this decade of experience and couple it with a comprehensive research process to ensure we use the best knowledge available with the best new insight. It is this approach and a serious passion for delivering first-class solutions, that makes Creative27 the right partner to help with the branding and positioning of your organization.
Messaging and positioning is a marketing staple that no competitive organization is free to avoid. Over our time in the market, we’ve been able to work with clients of all shapes and sizes to craft their message and strategize on the best possible way to position them to their target audience.
All industries, whether business to business, business to consumer, government, or education, messaging and positioning is critical.
If your brand is in need of a clear message and an effective plan to position yourselves in the best light, look no further than the team here at Creative27.