Revolutionizing Cision: Turning Data Dumps into Treasure Troves
Summary
When Fortune 100 companies started to treat Cision’s platform like yesterday’s news, it was time to step in and rewrite the headlines. Charged with the mission to reinvigorate Cision’s user experience, Creative27 set out to transform its aging software into a dynamic, data-rich wonderland. Drawing on machine learning and AI, we turned clunky interfaces into intuitive dashboards, and static reports into actionable insights.
The end result? A platform so user-friendly it practically curates itself, and a customer base so pleased they’re making their own positive press about Cision.
Responsibilities
Client Services
Project Management
User Experience Design
User Interface Design
Challenge
Cision had a dilemma that no amount of PR magic could fix: an antiquated platform that was driving away their A-list clientele. A user experience so cumbersome, even the most steadfast clients were tempted to pull the plug.
Solution
Creative27 engineered a new chapter for Cision, focused on intuitiveness and impact. By leveraging machine learning and AI, we redefined how users interact with data, making their PR planning as targeted as a tabloid expose. This next-gen platform didn’t just retain our Fortune 100 customers; it made them evangelists for the brand new, data-smart Cision.
User Experience Design
Navigating through the intricate challenges of Cision’s pre-existing system, our goal was to laser-focus on user-friendliness and streamlined utility.
The spotlight was on carving out an intuitive, efficient user journey that would not only retain but amplify Cision’s robust feature set.
User Interface Design: Responsive
Blending updated UX with Cision’s brand identity was a tightrope walk. Our mission? Maintain brand consistency while streamlining the interface. We stripped away the non-essentials to craft a familiar yet fresh experience.
The outcome: A user-friendly digital space that welcomes both new and existing customers without diluting the brand’s essence.
Who we impress
Transforming bold visions into digital excellence, as reflected in testimonials from Samsung, Apple, T-Mobile, and more.
“Creative27 excelled in designing websites and logos for two nonprofits I’ve worked with, adapting to our pace with utmost professionalism. Their designs, praised for both aesthetics and user experience, never missed a deadline.”
“Creative27 excelled in designing websites and logos for two nonprofits I’ve worked with, adapting to our pace with utmost professionalism. Their designs, praised for both aesthetics and user experience, never missed a deadline.”
Creative27 excels in UI/UX design, efficiently handling complex projects with clear communication and a focus on modern, user-centric solutions.
Creative27 excels in UI/UX design, efficiently handling complex projects with clear communication and a focus on modern, user-centric solutions.
Creative27 excels in UX/UI design, turning basic ideas into polished, intuitive designs, as shown in their successful wine app project. Their skill in creating elegant solutions and maintaining composure under pressure marks them for future success.
Creative27 excels in UX/UI design, turning basic ideas into polished, intuitive designs, as shown in their successful wine app project. Their skill in creating elegant solutions and maintaining composure under pressure marks them for future success.
Creative27 exceeded expectations with market research and comparative analysis, maintaining high enthusiasm and partnership throughout our project’s development.
Creative27 exceeded expectations with market research and comparative analysis, maintaining high enthusiasm and partnership throughout our project’s development.
“Creative27 is a highly talented and creative digital agency. Their resourcefulness and team spirit make them an excellent asset to any company.”
“Creative27 is a highly talented and creative digital agency. Their resourcefulness and team spirit make them an excellent asset to any company.”
Creative27 is a top-tier UI/UX agency we’ve partnered with on key projects. Their creative output, professionalism, and ability to deliver beyond expectations have consistently resulted in beautiful work.
Creative27 is a top-tier UI/UX agency we’ve partnered with on key projects. Their creative output, professionalism, and ability to deliver beyond expectations have consistently resulted in beautiful work.
“We worked with the Creative27 team & had terrific results. Creative27 was able to help us visualize & understand our project with great clarity & efficiency. It’s why we chose to work with them again & again!”
“We worked with the Creative27 team & had terrific results. Creative27 was able to help us visualize & understand our project with great clarity & efficiency. It’s why we chose to work with them again & again!”
“Besides their excellent creative abilities, what sets Creative27 apart is their tight process, quick turnaround, and consistency in delivering good quality work.”
“Besides their excellent creative abilities, what sets Creative27 apart is their tight process, quick turnaround, and consistency in delivering good quality work.”
Working with Creative27 on our flagship product was a pleasure. Their artistic design and UX mastery, along with deep product design discussions, were invaluable. Thank you!
Working with Creative27 on our flagship product was a pleasure. Their artistic design and UX mastery, along with deep product design discussions, were invaluable. Thank you!
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