IDENTITY AND BRANDING
Create a recognizable image through tailored identity and branding services.
Amemorable first impression – one that will last and imprint itself…
The identity and branding visual identity is reflected in the form of an original and impressive logo, a creative name and a catchy tagline which resonates with your customers.
To support the identity and branding, marketing strategy and to promote brand awareness, high-quality collateral such as stationary, business cards, envelopes, and letterheads become a valuable physical reminder to your clients.
An important piece of the identity and branding is the Digital or e-mail signature. This is key for every day interaction as it presents and sets the tone for who your brand is and what it stands for.
Creative27 can design your identity and branding collateral including the logo and messaging, as well as high-quality collateral including stationary, business cards, envelopes, and letterheads.
Every component works towards building a comprehensive picture of who the brand is and what it offers. Our goal is to create a memorable first impression – one that will last and imprint itself.
Our Identity and Branding services include:
Messaging and Positioning
Logo Design
Stationary
Digital Signature
Branding Guidelines
Product Photography
Messaging and Positioning
Strong messaging and positioning are step one to building your brand and building credibility and loyalty with your target audience. Your brands’ message speaks louder than your product and service.
The way you position yourself is how your audience is going to see you. You want this done right. Messaging and positioning design with the backing of market insights to ensure your message is getting the right attention.
Logo Design
Your company’s logo matters. It is the first impression of your brand, what your audience will soon memorize as the visual representation of your company and all it stands for. Getting it right is essential.
A logo builds brand recognition, which leads to brand loyalty.
Stationary
Branded stationery is a simple yet powerful tool in the marketing mix. It’s the little touch that leaves a lasting impression and separates you from your competition. Mainly because your clients will continue looking at your brand, each day they have your stationery in their possession.
Branded stationery also shows that you have a well-rounded corporate identity and are a legitimate business.
Digital Signature
Your digital signature is more than a summary of your contact details and your job title. Digital signatures should be powerful snippets of content that informs your audience, builds your credibility and leads them to further engage with your brand.
This could be done by highlighting awards or encouraging them to take action; getting in touch, reading a blog, etc.
Branding Guidelines
Branding guidelines are the blueprint for how your organization will present itself visually to your audience across all mediums; both online and offline — everything pertaining to your brand. Implementing brand guidelines ensures visual consistency in the representing of your brand.
Once they are established, you can easily share these guidelines with anyone looking to represent your brand; guaranteeing that the hard work which has gone into your brand building is replicated wherever you are found online and offline.
Product Photography
They say a picture is worth a thousand words, so wouldn’t you want high-quality product photography to showcase your product? Once you’ve invested time and money into developing your product, you want to capture it to a standard that reflects the quality of your product.
People shop with their eyes, and they will always select a product that looks the best at face value, regardless of how good it is in reality.
If you’re looking for help creating or revamping your brand, turn to the talented team of experts at Creative27 to help guide you through.
