In Focus: Interview with Vasile B Tiplea, CEO & Director of Product and design at Creative27

Muse Creative Awards interviewed our CEO, Vasile B Tiplea.

Interview with the 2018 Muse Creative Awards Winner – Vasile B Tiplea

1 Congratulations! As the winner of the 2018 Muse Creative Awards, what does winning this award mean to you and your team?
We take joy in seeing the products we put in the market are nominated. Our clients appreciate this to. It is a testimony of accomplishment.

2 Where do you see the evolution of creative industry going over the next 5-10 years?
I see the digital creative industry sprouting to new heights. With augmented reality, artificial intelligence, and 2nd screen experiences taking center stage. I see product, user and interface designers being recognized more for their craft as the challenge of simplifying experiences become more relevant.

3 What are your top three (3) favorite things about our industry?
Mobile 1st experience, artificial intelligence and augmented reality.

4 Who has inspired you in your life and why?
Steve Jobs. He believed in designing products that were “designed”. Design choreographed everything else into a harmonious product.

5 What makes your country specifically, unique in the creative industry?
US, Silicon Valley, Los Angeles and San Francisco, is where innovation is at a point where is reaching new heights. US encourages innovation and entrepreneurship.

6 If you could give one piece of advice to someone considering a career in creative industry, what would it be?
It is a beautiful industry to be a part of. Unlike other industries, design is emotional. If your heart is in it, you’ll do well.

7 What resources would you recommend to someone who wants to improve their skills in the advertising industry?
Communication Arts magazine and Applied Arts magazine is a good place to start.

8 Tell us something you have never told anyone else.
Most people experience me as serious…the truth is, I am one of the silliest people you’ll ever meet.

9 Finally, what is your key to success
Keep at it, no matter what. Just keep at it.