Creative27 drastically reduced bounce rates and enhanced conversion funnels by 45%, leveraging targeted research and a strategic website overhaul.


Creative27 took charge of’s revitalization, starting with in-depth research. Utilizing well-crafted surveys and detailed interviews, the team identified critical user experience issues. Armed with this data, Creative27 led a complete brand transformation for, introducing a refined color scheme, an updated logo, and new imagery to better resonate with users’ needs and goals.


This rejuvenation not only positioned as a fresh contender but also significantly improved business metrics. The outcome was a remarkable 45% increase in conversion rates and a notable decrease in bounce rates, thrusting into a competitive stance within the scholarship research sector.

Our Roles

Client Services


Competitive Research

Qualitative Research

User Personas

UX & Visual Design


Quality Assurance  

Challenge faced a triad of critical challenges that threatened its long-term viability. First, a concerning pattern emerged of high student dropout rates on the site, coupled with alarmingly low conversion metrics that had been in a consistent downward spiral year over year. To compound the issue, the website was encumbered by an outdated design aesthetic rooted in the late 90s, making it increasingly irrelevant in today’s digital landscape.


To pinpoint the problems, my first step involved gathering firsthand insights from students to locate the bottlenecks affecting the user journey. Armed with concrete qualitative data, I meticulously redesigned the user experience, systematically addressing each pain point. The capstone was a sweeping overhaul of the brand and user interface, catapulting to a leadership position in their market.

Market Research: Qualitative

In the qualitative research phase, I designed a survey disseminated via email to engage students. Completing the survey entered participants into a $25 gift card drawing, and offered an additional $50 for a follow-up interview. This strategy efficiently pinpointed our key issues.


Data synthesis revealed key pain points among students:

  1. Overwhelm during signup, onboarding, and scholarship discovery.
  2. Insufficient information forcing extra work on external platforms.
  3. Inadequate filtering and display options for relevant scholarships.
  4. Notification shortcomings viewed as spam.
  5. Overall outdated and subpar user experience.

Note: The issues listed are based on actual feedback from user surveys.

Empathy Map

Categorized user pain points gathered from interviews into four aspects:

  • Thoughts and feelings.
  • Visual observations
  • Verbal expressions
  • Actions taken.

This methodology helped in sorting each issue according to its distinct characteristic.


In the early stages of the project, we started with low-fidelity sketches to quickly conceptualize ideas.

At this juncture, the focus was solely on the operational framework of the product, bypassing visual elements such as color, graphics, and illustrations.

High fidelity wireframes

After polishing the initial sketches, I moved on to crafting detailed, annotated wireframes. These high-fidelity, monochrome representations provided a more nuanced look at the product.

At this point, my attention shifted to perfecting the functional blueprint and working methodology of the platform.

User Interface Design

User Interface (UI) Design is the art of visual storytelling between a product and its users. The journey begins with the assembly of mood boards, which act as visual anchors to establish the product’s overarching aesthetic.

This foundational step is pivotal in crafting a unified visual vocabulary that paves the way for subsequent design components.



Clean, simple fresh.

Bold, vibrant, exciting.

Playful, fun, capable.

Responsive User Interface Design

Who we impress

Transforming bold visions into digital excellence, as reflected in testimonials from Samsung, Apple, T-Mobile, and more.

Find out how we can put solutions like these work for you.

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