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Your motion graphics needs a script as the first building block in order to produce results that exceed your expectations and dazzle your audience
A film cannot move to production without a script, and similarly, your motion graphics needs a script as the first building block in order to produce results that exceed your expectations and dazzle your audience. The scripting stage is one of the most important in the creation of motion graphics. In this step, the focus is all around detailing the words and the accompanying imagery that will go into your high-quality video.
Scripting is written with the audience in mind. It involves writing out all that you want to get across in your motion graphic — words and imagery — in a way that is going to communicate your brand best.
It is common for many promo videos to end up being a mere sales pitch which is why audience drop-off can be quite high. So, how do you get people to actually watch the entirety of your video? It starts with a strong creative concept, a script, that will hook the audience and keep them interested enough to continue watching right through to the end.
We collaborate with our clients to understand what you want and couple this with extensive research about your audience to effectively and objectively brainstorm. The result is a clear, concise, appropriate and engaging message that will hook the audience.
Creative27 focuses on creating relevant, consistent and credible content so that the viewer is not only engaged in your message but is prompted to take action.
Throughout the scripting process, we ensure that the critical message of your brand is not lost in a sea of animation, graphics and visual effects. The purpose of a proper motion graphic for your brand is not to merely entertain, but to elicit a positive intent to purchase the product or service.
Creative27 is a holistic app design, development, and marketing agency. We don’t just offer services; we create solutions. It is this passion and out of the box approach that has made Creative27 the award-winning app development powerhouse that it is today.
We see ourselves as an extension of our clients. Our goals are aligned with your goals, and we aren’t happy unless you are over the moon and your users are positively enchanted.
Creative27 has worked with a variety of creative clients to script their motion graphic videos.
Every industry can benefit from a research-backed script for their motion graphics. We have worked with them all.